about

ART POWER KYOBASHI —Building an Ecosystem of a Town through Art—

Art Power Kyobashi is a group of new art programs that has been launched with the opening of the Toda Building in 2024. Kyobashi, which developed from an artisans’ quarter in Edo (present-day Tokyo), was a creative and cultural area that was welcoming to artists, and where residents included Utagawa Hiroshige and Kitaoji Rosanjin. It has been more than 100 years since Toda Corporation began manufacturing here, and now we are trying to build new community values for the next 100 years. What we seek in these community values is the depth of culture, and what we need is the power of art. Here diverse artists will grow, present their work, and find audiences, and within this system, art will be a source of meaning in people’s lives. Our aim is to build a community ecosystem through art, and cultivate the power of art to continually renew the urban environment.

Building an Ecosystem Through Art

The basis of an art-based community ecosystem is the generation of cycles of creation and interaction, presentation and dissemination, and evaluation and market creation. in the art field. Through the realization of this system as a part of the growth process of artists, we aim to foster the cultural values of the Kyobashi area.

  1. 1. Creation / Interaction

    By inviting emerging artists to submit works and operating school programs where creators in various fields can gather, we will generate opportunities for creation and interaction involving art in an urban setting.

  2. 2. Presentation / Dissemination

    In addition to operating the public space of the Toda Building as a venue for presentation of artworks, we aim to create an everyday environment where anyone can easily access art through dissemination of activities fostered through the aforementioned “creation and interaction.”

  3. 3. Evaluation / Market Creation

    Through lending and sales of artworks to office tenants and presentation of artworks in a store, we will enhance the creativity of workplaces while helping artists to gain recognition, boost their status, and establish professional careers.

Art Direction

Art direction and design for Art Power Kyobashi is by direction Q, led by Onishi Takasuke.

Logo Concept

expressed with the organic, overlapping initials “A, P, and K.” With the intention of creating new aspects (cultural value, place, connection, creation) through the constant movement and superimposition of organic shapes, the logo renders visible “living (breathing) cultural movement” in which art, people, and the city are interwoven.

Art Director

ONISHI Takasuke

Onishi Takasuke is the CEO of direction Q Co., Ltd. He was born in Saitama Prefecture in 1976, and graduated from the Department of Graphic Design at Tama Art University after completing studies in the Department of Law at Nihon University. He launched direction Q in 2009. While carrying out comprehensive direction, from brand image design to operation, he is also an active supporter of projects in the arts. Major works include visual identity and signage for the Nakanoshima Museum of Art, Osaka and the Kuchu Teien Observatory (Umeda Sky Building). Official website: http://direction-q.com/

Official Website→

Arts and Culture Area

The lower floors of the Toda Building are an arts and culture complex consisting of a museum, halls, galleries, and a store. As a place where people involved in various fields of art gather, interact, and create, the Toda Building will elevate the cultural value of the community.building